I put my initial designs into Adobe Illustrator and then traced them and played around with the color. I also added different styles to it trying to find the one logo that entices him. Colors were also experimented but I was thinking more of a red color to really showcase the whole logo. I placed different backgrounds to see which would make the logo pop-out more and look more enticing and visually represent him. I couldn’t have his initials only because I needed something to grab the attention of the viewer. I then mixed the triangular optical illustion and placed his initials in it. I played around with it until I decided that his initials could be the optical illustion itself – or at least something similar. In the process of, I combine the two letters and played with the layers to put the C behind the J at the top and then popped it in front of the J at the bottom of the logo. I tried placing a circle as a background for his logo and filled it with a bright red gradient to make it stand out and look enticing. But, what was the point of the circle rather than just grabbing attention? I played around with the shapes and figured to use a hexagon instead to make it look more digital and made it look more 3-dimensional. I finalized by adding more depth to the logo by duplicating multiple layers of the hexagon and placing it so that it looks like the hexagon with the logo on it is popping out. I chose these assets to make the logo because I tried to make it represent he is and what he does. I did my best to make it as creative as possible without moving too far away from his vision of what he wants his own logo to be. I chose the red color to represent his passion for what he does, and I have the white light on top of his name to lead the viewers eyes from the red hexagon down towards his initials. I then refined the color to have a gradient and the light to be not so bright that it bothers the eyes – that too, I gave a soft gradient. Then I added his name under the logo because when starting out, a logo isn’t going to be well known yet. So, for viewers to remember that this is a Jordan Chiu logo, I placed his name under the hexagon.