When I finished the first batch of the designs, along with some feedback, I noticed that the banner art was too bright. This would create issues with direction and focus. With the galaxy background and text being the same brightness, there wasn’t a clear focus on what element the eyes should look at – also, the overall design would just be too bright in general.
Next, I tried lowering the brightness to a significant amount and took away the border on the text. This would then place more focus on the text without the design being “all-in-your-face.” The problem my client had with this variation was that now the design felt too dark. The background wouldn’t be as noticeable, and the colors wouldn’t show in the overall design. Also, without the border around the texts, it didn’t feel like the text were part of a group.
After taking all these designs and going through a lot of trial and error, I found a middle-ground where the texts were focused, with the border added back to show that texts are on the same group. I mixed texts from previous variations and manipulated the sizing to show hierarchy in the design. And the background was darkened – but not to the point where it’s unrecognizable.